LOCAL DESIGN

925 JEWELS BY PEARL

PASO ROBLES, CA

DISCOVERY & RESEARCH

This logo design process was a special one. Pearl has been handcrafting jewelry for years and decided it was time to start her own business. Her daughter had some hand drawn elements that she wanted to incorporate into her logo.

​

DESIGN & REFINE

The challenging thing about this logo is that it was trying to be both Rustic/Handcrafted and Elegant/Feminine​.  After a few rounds of revisions, I believe the end result perfectly captures both.

​

DELIVERY & DELIGHT

Both Pearl and I are over the moon with how the final logo turned out.  She now has her jewelry being sold in a few local boutiques.  In addition to the logo, SETA was able to design business cards and help to get a wax stamp of the logo for beautiful packaging.