DISCOVERY & RESEARCH
This KOA Campground is located in the beautiful city of Missoula, MT. The goal was to highlight most all the amenities the campground had to offer in a fun and light hearted way instead of a boring old commercial.
DESIGN & REFINE
The challenge was writing the lyrics to the song and recording them in such a way that a potential camper would love to watch it again, show it to a friend, or more importantly, book a stay at the KOA.
DELIVERY & DELIGHT
The owners of the KOA as well as the campers who stay there have loved the music video. I have heard stories about campers arriving already knowing the repeated dance move found in the video. Overall, I believe the video was a great success!