PASO ROBLES, CA
DISCOVERY & RESEARCH
This log design process was a special one. Pearl has been handcrafting jewelry for years and decided it was time to start a business out of it. Her daughter has some hand drawn elements that she wanted to incorporate into her logo.
DESIGN & REFINE
The challenging thing about this logo is that it was trying to be both Rustic/Handcrafted and Elegant/Feminine. After a few rounds of revisions, I believe the end result perfectly captures both.
DELIVERY & DELIGHT
Both Pearl and I are over the moon with how the final logo turned out. She now has her jewelry being sold in a few local boutiques. In addition to the logo, SETA was able to design business cards and aid in the production of a wax stamp of the logo for beautiful packaging.